Privacy Policy

Adptiv Inc. ("Adptiv", "we", "us", or "our") is committed to protecting your personal information and your right to privacy. This policy describes how we collect, use, disclose, and safeguard your information when you use our platform, including our mobile application and web dashboard. It also describes your rights under applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and the General Data Protection Regulation (GDPR).

Information We Collect

We collect several types of information in order to provide and improve our AI-powered fitness and nutrition coaching service:

• Account data: email address, hashed password, and full name (for trainers).
• Fitness and health data: workout logs, nutrition logs, body measurements, sleep data, and biometric signals from connected devices.
• Usage data: pages visited, features used, and session duration.
• Payment data: processed by Stripe. Adptiv does not store card numbers or full payment details.

How We Use Your Information

We use the information we collect for the following purposes:

• AI-powered plan generation: Our ML models process your fitness, nutrition, and recovery data to build and continuously adapt personalized training and nutrition plans.
• Service delivery: Account management, subscription processing, and trainer-client communication.
• Service improvement: Aggregated, anonymized usage analytics to improve the platform and our machine learning models.

Your fitness and health data is processed by our machine learning models to generate personalized recommendations. This data is never sold to third parties.

Third-Party Services

We use the following third-party services to operate our platform:

• Supabase — Database hosting, authentication, and real-time data sync. Data stored in Canada/US regions.
• Stripe — Payment processing. PCI DSS Level 1 certified.
• Vercel — Hosting, edge functions, and anonymized analytics.
• Google — OAuth authentication for sign-in via Google accounts.

Data Retention

• Account data is retained while your account is active.
• Fitness and health data is retained while your account is active and deleted within 30 days of account deletion.
• Payment records are retained as required by applicable tax law (typically 7 years).
• Anonymized analytics data may be retained indefinitely.

Your Rights

Under PIPEDA and the GDPR, you have the following rights with respect to your personal information:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Export your data in a portable format
• Withdraw consent for data processing

To exercise any of these rights, please contact us at info@adptiv.ca. We will respond within 30 days.

Data Security

• All data is transmitted over HTTPS/TLS.
• Passwords are stored as cryptographic hashes (never plaintext).
• Row-level security policies restrict data access to authorized users only.
• We conduct regular security audits and dependency updates to minimize vulnerabilities.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Material changes will be communicated via email or in-app notification. We encourage you to review this policy periodically.

Last updated: April 2026